Wallet empty. Campaign live anyway.

A concept for a D2C platform’s merchant panel. When the ad wallet runs short, the brand withdraws only the shortfall from a pre-approved credit line, sees the repayment terms, and launches in one click.

Screen 1 of 8

Growth Panel: Vellura

Good morning, Rohan

Here’s how Vellura is doing today, Saturday 24 Oct.

Searches for saffron serums are up 38% this weekFestive sales start in 3 days. Brands that raised ad budgets early last season got about twice the orders.

Plan festive ads

Sales today

₹3,82,410

12% more than last Saturday

Orders

612

9% more

Paid online

64%

Up 3 points

Returned to origin

7.8%

Down 1.2 points

Sales, last 14 days₹ lakh per day

Ad walletLow balance

₹4,200

About 1 day of your usual spend

Credit linePre-approved

₹10,00,000

Withdraw any amount, pay interest only on what you use

CampaignsAudiencesCreatives

Ad wallet, low balance₹4,200

Add money

Ad spend this month

₹2,41,300

Sales from ads

₹8,92,800

Return on ad spend

3.7x

CampaignStatusBudgetSpentReturn

Always on: bestsellersMeta and Google Live₹3,000 a day₹62,4003.4xView

Cart abandonersRetargeting Live₹1,500 a day₹28,9505.2xView

Festive sale: Saffron GlowLookalikes of verified buyers DraftLive Not set₹1,50,000 ₹0 —3.9x Set budgetView

Night Cream launchStarts 2 Nov Scheduled₹40,000——Edit

Credit line

Lent by Kosha Finance Ltd, an RBI-registered NBFC

3 weeks later: Sat, 14 Nov

Available to withdraw

₹8,54,200

of your ₹10,00,000 limit

In use ₹1,45,800Interest 18% a year, only on what’s in use

A fixed amount is debited each day from your settlements, straight to the lender’s account.

Repay early anytime, free. What you repay can be withdrawn again.

Every withdrawal comes with its Key Fact Statement.

Festive sale: Saffron GlowWithdrawn on 24 Oct to top up the ad wallet

₹1,45,800

Repaid₹0

Still to repay₹1,45,800

Daily debit₹2,467

ProgressDay 0 of 60

Next debit tomorrow, 25 Oct, from your settlements.

Key Fact Statement Repay the rest, ₹95,254

Fully repaid on 14 Nov. Interest paid: ₹1,261.

Festive sale earned ₹6,15,000 from ₹1,50,000 of ads4.1x return on ad spend over 7 days

Campaign ended

Festive sale: Saffron GlowMeta and Google, lookalikes of verified buyers

Total budget

₹1,00,000

₹14,286 a day for 7 days, 25 to 31 Oct

₹50,000₹1,00,000₹1,50,000

Forecast from your last 3 campaigns

1,100 to 1,400orders

3.6x to 4.2xreturn on ad spend

Pay with

Ad walletBalance ₹4,200

Launch campaign₹1,00,000

Concept mockup for illustration. The platform, store, lender and figures are fictional, and the terms are examples only. In India, a credit line like this would come from an RBI-registered lender, with the platform acting as its lending service provider.